While writing extensively on Total Revenue Management over the last months, there is one subject that always felt germane and inseparable from the efforts of any Revenue Management professional to levitate their roles and acquire the commercial status that is the natural progression for this key business focused position. That...

In this series of articles on Total Revenue Management (TRM) we started by identifying five core elements namely, Revenue Culture, Market segmentation, Seamless technology, Forecasting by Revenue stream and Optimisation by Revenue stream, that consist the fundamentals for efficiently and effectively embracing such a business practice. While the first three...

Today’s hospitality landscape is characterized by increasing room supply and high cost margins. And while there is enough space for everyone to excel at delivering optimum performance & results, the stiff competition makes it imperative for hotel revenue managers to constantly adjust in order for their strategies to remain relevant....

Total Revenue management is becoming an extremely important part of hotel management in recent times – and that too for good reason. Incorporating revenue management in your strategy ensures that you will be able to leverage the maximum number of components of the entire customer journey to improve sales figures....

To increase the benefits from a Total Revenue Management system (TRM), it is vital to optimise the buying process and measure total spend, consider different type of customers, their purchasing power, needs and habits. For optimum results the process of segmenting customers will need to take into account the contribution...

In a recent article we discussed Total Revenue Management, a concept that should be implemented as a business philosophy and strategy as its principles take into account the entire operation. Total Revenue Management, (TRM), comprises both strategical and tactical procedures and aims to identify & optimize the customer journey (you...

We are Hiring! Join Us in Bangkok Bespoke Revenue Management offers rapid-response, technology-driven revenue management solutions, consultations and training to businesses across the globe. We aim to provide our customers with a tailored solution to their revenue management challenges, and help them streamline their operations for maximum impact on their...

Total Revenue Management: The Journey from Capacity to Profit Management It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximizing revenue mainly from rooms, towards adopting a more holistic view and focusing...

    How to Cultivate Customer Reviews in the Digital Space               Reviews of your organization in the digital space are the lifeblood of brand awareness and customer conversions. A recent survey from TripAdvisor revealed that hotel guests will read 6-12 reviews before booking their stay....

It is a fact that over the last years, we have seen a growing need for traditional revenue management (RM) to evolve from having sole emphasis in maximising revenue mainly from rooms, towards adopting a more holistic view and focusing on achieving profit maximisation across the whole organisation. The latest...